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Blue Chip ramps up for London growth

Monday June 23, 2014 at 3:22pm
Independent strategic and activation agency Blue Chip is expanding fast in its London office, following its recent appointment by convenience store group Spar to handle the retailer’s first shopper campaign. Blue Chip head office is based in Manchester, but it set up a London office five years ago. Account director Emma Taylor (pictured) joins the London team from The Marketing Store to lead O2, one of Blue Chip’s principal long-standing accounts. Two new account executives will join Emma’s team – Jayne Edwards who comes from Arc and Kit Sheppard from Cheil Worldwide. In addition, Harry Ryan is also joining from The Marketing Store, to be account manager on McCain, ACCO and Blue Chip’s newly-won Spar account. Myrtle Doyle, who heads up the London agency, says: “This is a very exciting time for Blue Chip and these appointments reflect the way we are growing in London, with existing clients like O2 moving more business into the Agency and with new clients, such as Spar, appointing us to help deliver business growth. We are continuing to hire at all levels – and to cater for this growth, we will be moving into new London offices later this year.”
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