Comic Relief appoints HighCo MRM for data management, print and fulfilment
Friday June 27, 2014 at 4:33pm
Comic Relief has appointed marketing services specialist HighCo MRM as its provider of data management, print and fulfilment services, following a competitive industry tender. The contract will cover all elements of print management, direct mail, response handling, mail order fulfilment, data capture and despatch of kits to support the next four years. It covers Red Nose Day and Sport Relief campaigns. The next Red Nose Day takes place on Friday 13 March 2015. HighCo MRM is already working on Red Nose Day 2015, with the first school mailing going out now. The contract involves the stock management and despatch of up to two million promotional items in the run up to the event, including fundraising kit make up and despatch, scheduled mailings to participating fundraisers (including school and nursery mailings), ‘thank you’ certificates once donations are received and bulk stock despatches to corporate partners and event organisers. Other activity includes response management and data capture, fulfilment of orders from the online shop and a portion of the product and print sourcing. HighCo MRM is wholly owned by HighCo S.A., the largest provider of marketing services in Europe with operations in 15 countries. Comic Relief is a UK charity which aims to create a just world, free from poverty. To date, Comic Relief has raised over £960m. Comic Relief was launched on Christmas Day in 1985, live on BBC One. Red Nose Day was created in 1988, with the first one raising £15m. To date, 14 Red Nose Days have raised more than £700m. In 2002, Comic Relief created the first ever Sport Relief. Now one of the UK’s biggest fundraising events, Sport Relief brings the entire nation together to get active, raise cash and change lives. Since 2002, seven Sport Reliefs have raised over £265m.