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Dove runs Royal Ascot Ladies Day experiential at Waterloo

Wednesday June 18, 2014 at 5:23pm
Kinetic Worldwide's innovations department, Kinetic Active, and technology company Grand Visual have created a tactical digital campaign to coincide with Royal Ascot’s Ladies Day in support of the launch of Unilever’s Dove Invisible Dry deodorant. The experiential campaign takes advantage of one of the most colourful and fashionable days of the year, as women heading to Royal Ascot will be offered the chance to have a professional photo taken on Waterloo’s rail concourse. Selected images will be live-streamed to JCDecaux’s Waterloo Motion Screen tomorrow, June 19 2014, using Open Loop Technology and shared across Facebook. The new Dove product has been formulated not to leave white marks on colours. Sarah Williams from Kinetic Worldwide says: “Royal Ascot’s Ladies Day is synonymous with women embracing colour, making it the ideal platform to launch the attributes of Unilever’s latest product.”
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