Economist runs Bristol experiential activity
Monday June 2, 2014 at 3:34pm
The Economist will be undertaking experiential marketing activity directly targeting businesses in Bristol business hubs this week, to drive brand awareness amongst The Economist target audience and promoting a 12 weeks for £12 subscription offer. The activity is a trial, as Gekko has never before approached businesses directly on behalf of The Economist. The magazine is hoping that by running activity in business hubs they can target the ‘ideas people’ who are The Economist target demographic and help increase subscriptions. The experiential work is being delivered by field marketing agency Gekko. The activity will be taking place on June 3 and 4 2014, and will include targeting commuter hubs in the morning, visiting nearby business hubs where visits have been pre-booked and visits to lunchtime hotspots. Venues will include: Temple Quay business hub; Fenzils Reach business hub; Victoria Street lunchtime hot spot; Princess Victoria Street in Clifton for a lunchtime location. Previous experiential activity in Manchester (see picture) was aimed at educating consumers about the benefits of reading The Economist and the various ways to access digital content including via apps for iPad, iPhone, Android, Windows 8, Chrome, Blackberry and Kindle Fire.