IPM Awards 2014 winners announced
Wednesday June 11, 2014 at 4:28pm
The Royal National Lifeboat Institution and agencies Leo Burnett Change/Arc and Savvy were among the big winners at last night’s IPM Awards 2014. The RNLI – Respect the Water campaign, created for the RNLI by sister agencies Leo Burnett Change and Arc, took both the IPM Consumer Award 2014 and the IPM Grand Prix 2014. Because the campaign took both of these special awards, in addition to two Golds and a Silver, the RNLI also won the prestigious IPM Brand Owner of the Year 2014 title. However, for the first time ever, there were two IPM Agency of the Year trophies awarded. As already mentioned, one went to Leo Burnett Change/Arc. The other went to Savvy Marketing, which delivered a number of award winning campaigns for clients including Wm Morrison Supermarkets, Britvic and Kerry Foods. Another big winner on the night was Platform Marketing, which took two Gold awards for its WOW Sylvania campaign for Havells Sylvania Europe Ltd and then won the first ever IPM Awards Business to Business special award. The full list of winners, covering 32 industry, channel and specialist categories, plus the five Special Awards, is on the IPM website.