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POM-BEAR sponsors National Picnic Week

Monday June 16, 2014 at 10:41am
POM-BEAR, the shaped kids’ snack brand, has agreed an exclusive gold sponsorship of National Picnic Week, which this year will run from June 16 to 22 2014. Creating a three month campaign that will share the excitement of this very British pastime, POM-BEAR will extend activity outside the week to reiterate the brand’s values, which align with family fun, playtime and adventure. The three month campaign will begin with the announcement of the 10th annual National Picnic Week, which will be supported by regular web updates, competitions, social media and PR activity, as well as sponsorship of family festivals throughout July and August. Information about National Picnic Week will feature on www.nationalpicnicweek.co.uk or pom-bear.co.uk. POM-BEAR will also be posting hints and tips for the perfect family picnic and details of activity that the brand will be getting involved with throughout the coming months on social media including www.facebook.com/pombearUK POM-BEAR brand manager Claire Cooper says: “National Picnic Week is a perfect fit with the POM-BEAR brand; engaging, fun and family focused. Picnicking is a very British pastime and we want to build on that and encourage people to get out and about with their families this summer.” Cooper continues: “It is really important that we take this activity beyond the week so that we can make picnics a regular feature on the calendars of families up and down the country this summer.”
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