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Post-it ‘Make it Happen’ campaign targets time-poor women

Friday June 20, 2014 at 11:46am
The Post-it Brand has launched a fully-integrated campaign to promote the benefits of Post-it Super Sticky Notes throughout the consumer journey from awareness to purchase and plans to double its marketing investment over the next two years, Launched this week, ‘Make it Happen’ includes a media partnership with the Metro UK; Interactive Video on Demand across 4OD and ITV Player; women’s press advertising and competitions as well as social media, eMarketing and PR activity. An emotive campaign inspiring women not just to dream but to achieve their dreams too, ‘Make it Happen’ will be underpinned by a competition offering consumers four chances to win the cash to make their dream happen. Building on the brand’s double digit growth, the 3M-owned Post-it Brand is creating a new standard in repositionable sticky notes, supported by the tagline; ‘If it’s important, don’t let it slip.’
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