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Rollover Hot Dogs pair up with The Inbetweeners 2

Friday June 20, 2014 at 6:06pm
Rollover Hot Dogs has linked up with The Inbetweeners 2 movie to run a competition to win a trip to Australia. The Rollover Hot Dog trays will feature artwork from the movie and will offer the consumers a chance to win a once in a lifetime prize: a trip to Australia, where the film is set. The promotion will be supported with POS in retailers and activity on the hot dog brand’s Facebook page. The promotional tray will direct consumers to visit the Rollover Facebook page for Inbetweeners 2 content, movie goodies and the chance to win the Australia trip. Tony Owen, sales and marketing director of Rollover, says: “The Inbetweeners sequel is set to be the biggest release of the year. It’s a fantastic promotion to make shoppers aware about the hot food-to-go category and especially Hot Dogs. The tie-up with the Inbetweeners 2 movie targets our core audience of 16-30 year olds and matches our brand personality: young, lively, and fun. We expect great engagement with our fans on this promotion.” The Inbetweeners 2 campaign starts on July 7th for six weeks. Rollover Hotdogs is the UK’s largest hot dog company, selling over 25 million hot dogs a year through the food service and convenience retail sectors.
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