Scholl launches pop-up pedicure beach with Abbey Clancy at Westfield
Monday June 23, 2014 at 5:14pm
Scholl has enlisted Abbey Clancy to help it launch an exclusive pop-up experiential campaign, the Scholl Express Pedi Beach, at Westfield White City, London next month. The activity runs from Friday July 18th to Sunday 20th July 2014, and, as the official ‘feet’ of Scholl, Abbey Clancy will make a star appearance to open the beach on the morning of Friday 18th July. To celebrate the summer, shoppers will be treated to a free express pedicure using the latest Scholl Velvet Smooth foot care range while relaxing in the shade of a tiki umbrella at the sandy Scholl Express Pedi Beach, located within the atrium space of Westfield, White City. As well as performing free express pedicures throughout the three-day event, Scholl will be offering special shopping deals on its products so people can achieve professional pedicure results at home. The Scholl Velvet Smooth Express Pedi electronic foot file will be on sale for £29.99 (RRP £39.99) and the Scholl Velvet Smooth pedicure kit (including Scholl Velvet Smooth Express Pedi, Scholl Velvet Smooth Foot Soak and Scholl Velvet Smooth Intense Serum) will cost only £38.99 (RRP £52). In addition, there’s a free Scholl tote bag as a gift with purchase.