The British Athletic Summer series launches branded products for a summer of sport
Friday June 27, 2014 at 3:33pm
British Athletics has partnered with UK event merchandise company Event! Merchandising to provide souvenirs for the Sainsbury’s Summer Series of major athletics events, taking place throughout the UK this summer. Event! Merchandising has worked alongside Nike to create and develop the product range and will be managing the souvenir stands for all British Athletic Summer events, beginning with the Sainsbury's British Championships held at Birmingham’s Alexander Stadium on June 27th – 29th 2014. This is followed by Sainsbury’s Glasgow Grand Prix, Sainsbury’s Birmingham Grand Prix and the IPC Grand Prix Final in August, as well as the Anniversary Games in London on Sunday 20 July. The world's best athletes will take part in the London event, which will be held at the iconic Horse Guards Parade and The Mall, using a specially-built stadium to make the most of this unique backdrop. The event will attract the best athletes in the world. Event! Merchandising has over 30 years of experience with particular expertise in providing bespoke merchandise and retail experiences at world class sporting events. The London-based company was an official licensee and event retailer for the London 2012 Olympic Games, working on designing the product range, supplying the staff, running the EPOS systems and selling the products. Event! Merchandising is also official manufacturer and retailer for the Rio 2016 Olympic and Paralympic Committee Casa Brazil Boutique.