evian ambassador Maria Sharapova in new Rizzle Kicks film
Wednesday June 25, 2014 at 11:48am
evian has put together pop stars Rizzle Kicks and tennis star Maria Sharapova for a viral campaign to celebrate 2014’s summer of sport. The film will be supported across social media and PR, as well as competitions with Tesco (online and in-store) competitions and BP, evian bag giveaways with Boots and other activities with other retailers. The project is part of evian’s ‘Live young summer’ which has already seen the brand’s iconic Baby and Me advert ‘hijacked’ by Alan Carr for the Channel 4 Comedy awards. Additionally, evian will continue to bring a Live young twist to tennis fans at The Championships, Wimbledon. evian is once again the official bottled water of The Championships, Wimbledon. This year, the water brand will run an out of home poster and print advertising campaign starring global ambassador Maria Sharapova alongside her ‘baby and me’ self throughout the tournament. The campaign will be supported by evian’s dedicated microsite within Wimbledon.com which will showcase all the glamorous off-court action as well as social media activation throughout the Championships. There will also be stand-out Wimbledon-related in-store activation in selected stores across London. As an Official Supplier of The Championships, Wimbledon since 2008, evian has brought a ‘Live young twist’ to the tournament each year, with activations ranging from a real-time evian Ball Hunt, Wimbledon ‘wiggle’ social media campaign and sampling activities around SW19.