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evian turns tweets into tunes in #LetsPlay Singback campaign

Monday June 30, 2014 at 12:24pm
evian is turning tennis tweets into tunes in celebration of The Championships, Wimbledon this week (June 30th to July 4th 2014). The most playful ‘Live young’ messages sent to @evianwater from around the world will be turned into mini musical films and sent back into the social media sphere via Twitter and Vine. evian® and its social media agency We are Social have recruited acapella group Vive Vocals for the project, which will coincide with the closing week of The Championships, Wimbledon. The campaign will continue the musical theme that has run through evian’s summer Live young marketing campaign. evian’s bespoke music video starring Rizzle Kicks, celebrating their love of the brand’s global ambassador, Maria Sharapova, has already attracted more than 400,000 views. Sophie Allard, evian senior brand manager, says: “This fun, creative campaign taps into the tennis fever that has gripped social media and should be a great source of engagement for our social followers around the world.”
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