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Around the world in 80 scoops with InsureandGo

Wednesday July 9, 2014 at 11:59am
UK travel insurance specialist InsureandGo has teamed up with Rossi’s Ice-cream to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’ From now until Sunday July 13th, members of the public are being invited to experience different taste sensations from around the world, with an exclusive InsureandGo pop-up ice cream parlour offering 80 unique flavour combinations from around the globe. This includes specialities like sweet ice-cream with beetroot sauce and pickles from Poland and squid ink Ripple ice cream from Japan. The campaign has been created by experiential agency iD and is intended to immerse consumers and take them on a journey around the world, motivating them to get in the holiday spirit. Visitors will be able to hang out on a Venetian gondola, take shelter inside the pyramids, or take a moment to contemplate in a Chinese pagoda whilst sampling weird and wonderful ice cream flavours. A green-screen photo mechanic will capture visitors enjoying themselves against a back drop of breath-taking destinations from around the world, as well as street performances – including belly dancers, a steel pan musician and Venetian ballerinas – to entertain everyone. Visitors will also be invited to design their own flavour of ice cream by tweeting @InsureandGo #80scoops or via the brand’s Facebook page to suggest their own ice cream flavour inspired by a specific country. The winner will have their flavour made by ice cream specialists Rossi, as well as a private tour of their factory (not to mention a supply of their own ice cream). Simon Everett, head of marketing for InsureandGo, says: “We wanted to create a campaign that conveyed our brand ethos, gave people a reason to smile and of course remember our name when planning their next holiday! It was important to us that ice cream was the central focus of the campaign, as we’d recently published a blog post about weird and wonderful flavours from around the world.” The pop-up is at Canary Wharf piazza outside the tube station today and will then be relocating to London’s Southbank, outside the OXO Tower, until Sunday. It opens from 11.00am to 7.00pm. iD is a multi-award winning specialist experiential and in-store marketing agency established in 1993. It delivers large scale sampling campaigns, roadshows, immersive brand events for clients including Nestle, VW, Alpro and Britvic. Additionally, iD provides teams of expert demonstrators in retailers throughout the UK for clients including Nespresso, P&G, Revlon, Elizabeth Arden and Sage Appliances.
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