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Bacardi and Jamie Oliver team up for cocktail star challenge

Wednesday July 23, 2014 at 12:52pm
Bacardi has teamed up with Jamie Oliver and his recently-launched YouTube channel, Drinks Tube, to run a competition to find the best mixologists from around the world. The ultimate winner will need to prove they have the imagination, skill and personality required to create great cocktails while keeping the channel’s audience of 40,000 drinks enthusiasts entertained and inspired. The global competition is open to both professionals and amateurs, who have until the end of July 2014 to enter the initial round. This first round involves the mixologists creating a two to four minute video covering the creation of one cocktail recipe that showcases their technique and presentation skills. The cocktail can be either a completely new creation or a twist on a classic serve, with the only stipulation being that all recipes must include at least one of the following spirits or sparkling wines: vodka, gin, rum, Vermouth, whisky or Prosecco. The semi-final judging panel will be made up of Drinks Tube experts and Bacardi ambassadors. The panel will review all entries and select 10 semi-finalists who will then be required to film a new cocktail using up to two products from Bacardi’s range of consumer favourites, including; Bacardi rum, Grey Goose vodka, Dewar’s Blended Scotch whisky, Bombay Sapphire gin and Martini vermouth and Italian sparkling wines. Jamie Oliver will then choose his top five to go to a public vote. The vote opens at 3pm BST on Wednesday 3rd September 2014 at jamieoliver.com/drinkstube. The public can cast a vote by simply watching all five videos and choosing their favourite via the online form by Wednesday 17th September 2014. Not only will the winner become a Drink Tube’s ‘Cocktail Star’ but they will also be flown to London (from anywhere in the world) where they will be put up in a top London hotel. They also get £500 spending money, three meals in a Jamie Oliver restaurant, a cooking lesson at Recipease, Jamie Oilver’s cooking school, and a cocktail masterclass with top mixologist and Drinks Tube star Simone Caporale. Furthermore, they will receive a golden cocktail shaker and professional cocktail-making kit. Jamie Oliver says: "I know there's heaps of talent out there when it comes to food, but let's see how much talent there is when it comes to cocktail making. I'm super-excited to watch the best of the best do their thing." Bacardi is the exclusive spirits partner for Drinks Tube, and uses its cocktail expertise, Bacardi Brand Ambassadors, mixologists and bartenders to co-create content for the channel, which launched in April 2014.
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