Benefit Cosmetics’s Gabbi’s Head Pub opening extended for Commonwealth Games
Thursday July 17, 2014 at 5:01pm
The Gabbi’s Head, the pub created specifically for Benefit Cosmetics during the four weeks of the World Cup, will now be open until the end of the Commonwealth Games in August. The idea behind The Gabbi’s Head is that it is the ultimate girly pub, designed for women who want to watch sport, but who do not want to do so in a male-dominated environment. Instead, The Gabbi’s Head was created as a space where people (women in particular) could enjoy all the sport they wanted in cool, comfortable Benefit inspired surroundings. The first floor was converted into a Benefit-pink, female friendly haven for lovers of all sport, with food, cocktails and fun events on tap – plus beauty treatments. Benefit Cosmetics enlisted the help of creative events company The Persuaders, SLAM PR and staffing agency Hel’s Angels for the project.