Bristan launches 'Shower To The People' campaign
Monday July 14, 2014 at 5:07pm
Bristan, one of the UK's biggest manufacturers of showers, taps and accessories, has just launched a massive consumer content marketing campaign, including online video content and a trade marketing roadshow touring the nation. Created by IMO, Birmingham-based creative agency,– the 37 year old brand's first-ever consumer marketing campaign – is aimed at encouraging consumers to re-evaluate the brand and ensure Bristan is front-of-mind with UK bathroom plumbers for shower installation. IMO, which was appointed lead creative and strategic agency for Bristan last year, has created a 2’50” online video as centrepiece to Shower To The People. This offbeat clip features a lowly marketing man who heroically embarks on a national crusade to revolutionise consumers' showering experiences. The video makes its debut online next week and will be seeded across a number of platforms. IMO will also manage associated digital activity for the campaign, including microsite development, in-store POS and e-shot mailers. The Bristan campaign is supported with trade roadshow activity, which will feature at almost 100 trade outlets across the UK. The Shower To The People roadshow will travel over 8,000 miles to give UK bathroom installers direct experience of Bristan's shower product range. Fiona Bowyer, director of marketing, Bristan, says: "We are very proud of the design, quality and practicality of our products and, although we are first choice for many within the industry, we believe the UK public would be surprised to realise Bristan's name is behind the many of the best showers in Britain's bathrooms. We are optimistic that the creativity and wit IMO has brought to the Shower To The People campaign will bring the Bristan brand closer to the hearts of UK plumbers and consumers."