Brothers Cider runs ‘Taste of Somerset’ tractor tour
Wednesday July 30, 2014 at 10:18am
Brothers Cider, the Somerset-based independent cider maker, is running a nationwide tractor tour to deliver the ‘Taste of Somerset’ to city centre locations and universities. Its next stop is London’s Notting Hill Carnival at the end of August. The full-size Brothers-branded tractor is accompanied by four ‘model’ brothers who represent the founding brothers of the cider brand, Jonathan, Francis, Matthew and Daniel Showering, who created the company in 1995. The Showering brothers’ parents had created the Babycham sparkling pear cider brand in the 1950s. Consumers will be able to sample the full range of Brothers cider, meet the four ‘brothers’ and team their drinks with barbeque food from another local family run business (also run by brothers), Somerset sausage producers, The Jolly Hog. There will also be the chance to win a year’s supply of Brothers Cider by taking a ‘selfie’ with the ‘brothers’ and posting it online with the hashtag #4RealBrothers. The Brothers ‘Taste of Somerset’ tour has already visited Bath, Bristol, Manchester and Birmingham, serving over 13,000 samples. It will now continue throughout the summer and into the start of the new university term. After visiting the Notting Hill Carnival (24th/25th August 2014), it will then appear at the University of Lincoln (14th September), Plymouth University (22nd September), University of Southampton (25th September), Buckinghamshire New University (26th September) and University of Warwick (9th October).