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Davidstow ‘Discover Exceptional Taste’ campaign with Sainsbury’s Nectar cards

Monday July 21, 2014 at 2:11pm
Davidstow cheddar is launching a ‘Discover Exceptional Taste’ campaign, exclusive to Sainsbury’s, offering shoppers the chance to win an exclusive cookery masterclass with Davidstow brand ambassador and two-star Michelin chef, Nathan Outlaw. The brand new shopper marketing campaign focuses on the superior quality of the Dairy Crest-owned premium cheese brand. To be eligible to enter the prize draw, shoppers just have to swipe their Nectar card when purchasing a pack of any Davidstow-branded cheese between July 2nd and 29th 2014. The winner plus a friend will travel to Nathan’s London restaurant – Outlaw’s at The Capital – where they will be taught how to create simple, flavoursome dishes using Davidstow’s distinctive Cheddar. The prize also includes dinner for two, accommodation for one night and travel costs. Nick Rowlands, shopper marketing manager at Dairy Crest, says: "This Davidstow campaign is designed to appeal to Sainsbury’s shoppers who are passionate about their cheese, who care about depth of taste but also provenance. Many will enjoy cooking and entertaining, and this opportunity to learn from one of the UK’s leading chefs will bring much excitement to the Davidstow range.” The Davidstow ‘Discover Exceptional Taste’ campaign will run in Sainsbury’s stores nationwide and online at www.sainsburys.co.uk. The campaign will be supported by Sainsbury’s specific trade marketing, print and online.
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