Dialogue rebrands as GreyShopper London, picks up global Volvo work
Wednesday July 2, 2014 at 4:45pm
Dialogue London, the award-winning shopper marketing agency, is rebranding to GreyShopper London. The agency, which became part of Grey London at the end of 2012, is now formally joining the GreyShopper network, bolstering its growth. The GreyShopper global alliance operates from key regional hubs in North America, Latin America, APAC and EMEA and consists of 16 centres of excellence, including the recently acquired Volcano in Johannesburg. GreyShopper London will be a lead agency for EMEA. The move is evidence of the increasing strategic importance of shopper marketing, irrespective of the medium, to agencies and clients alike. Sarah Green, managing director of GreyShopper London, says: “Shopper Marketing has come of age. It is now being placed at the heart of organisations and their marketing activity for its proven ability to build businesses by focusing on shoppers not consumers. But it’s the sweet spot of creativity and Shopper which has the greatest potential.” As well as deepening their relationship with P&G on a number of brands, the agencies will now be working together on Volvo Cars Corporation globally. Grey London won the Volvo account in December 2013, and GreyShopper London will now handle the shopper marketing for global Volvo Cars Corporation campaigns. Being part of the GreyShopper network will help the agency deliver a global perspective with local insight, as well as access to shared tools, resources and learnings across geographies and categories. Joe Lampertius, global chief executive officer, Shopper Marketing Grey, says: “GreyShopper London is one of our star agencies and brings outstanding credentials, including over 15 years’ work for P&G, to the network. One team, one process, one set of tools, one level of service, one consistently high level of content, one name.” While working alongside Grey on key accounts, GreyShopper London will continue to work on and build its own client base. This includes various P&G brands, the FA and Camelot, for which it recently won an IPM Awards Gold.