Kru Live appoints Sarah-Jane Benham as MD
Friday July 11, 2014 at 3:27pm
Sarah-Jane Benham, client services director at promotional and event staffing specialist Kru Live, has been promoted to managing director with immediate effect. Benham will oversee all project-based work at a top level, as well as sales and marketing and will also be the first point of contact for new business. Tom Eatenton steps into the role of chief executive and will be exploring international opportunities for the agency including its entertainment division, Kru Talent, as part of his role. Tom Eatenton says: “Sarah-Jane has been a determined and committed part of Kru Live since she worked for us in the field on our clients’ campaigns up until 2010.” Benham initiated Kru Live’s relationship with Havas Worldwide, now one of its most regular and valued clients, and, as client services director, was responsible for significant project wins across multiple agencies.” Founded in 2005, Kru Live is an independent specialist staffing agency that carries out the majority of its work for experiential, public relations and event agencies. Kru Live also have an entertainment and specialist act division called Kru Talent.