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Mars' Sweet Sundays cinema ticket offer returns

Wednesday July 2, 2014 at 5:27pm
Mars is extending its free cinema ticket promotion, Sweet Sundays for a third consecutive year and is running the activity on a wider range of its products. More cinemas are now involved and consumers can now redeem tickets via their mobiles. With ‘visiting the cinema’ voted the most popular out of the home leisure activity, consumers can now enjoy this summer’s films for free with Mars Chocolate’s exclusive Sweet Sundays promotion. Now in its third year, the limited edition campaign has been extended to Mars Bitesize single packs, expanding Sweet Sundays into the Treat Me Category, which has had 8% growth year-on-year. The campaign, fronted by the Red and Yellow M&M’s characters, will be available on packs of four of the top Bitesize brands – Maltesers, Revels, Minstrels and M&M’s – from 16th July. Mars Chocolate UK, the market leader in the Bitesize category with a 47% share, is supporting the campaign with £1.4 million media spend. Retailers are encouraged to stock up on the range and make the most of the accompanying POS units to maximise on this investment. Tony Lorman, retail excellence director for Mars UK, says: “It’s now easier than ever to take part in our Sweet Sundays promotion. The number of participating cinemas has increased by 10%, meaning that 92% of the UK population now live within a 25 minute drive from a valid cinema. We’ve also simplified the redemption process with the introduction of new mobile technology. Consumers can now check their unique code by text, with winners receiving a link for a QR code straight to their mobile.”
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