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McColl’s launches customer loyalty scheme

Monday July 28, 2014 at 9:41am
McColl’s Retail Group plc, the UK convenience and newsagent store operator, has launched Plus, a nationwide loyalty card scheme. The Plus card will reward customers when they shop at a McColl’s, Martins or RS McColl store across the UK with money off deals. It will also give them access to exclusive prizes and competitions both in-store and online. The scheme has been designed to help McColl’s increase sales in the growing UK convenience market and to enable the company to respond more intelligently to its customers’ shopping habits. Plus is free to join online or at any McColl’s, Martins or RS McColl store. In addition to the rewards, promotions and competitions available through Plus, customers will also be eligible for member offers from selected partners throughout the year. The launch of Plus follows the successful listing of McColl’s Retail Group on the London Stock Exchange in February of this year and the opening of its 750th convenience store in June. James Lancaster, Chairman and chief executive officer of McColl’s Retail Group, says: “We have launched our Plus scheme as a way to say thank you to our loyal customers and reward them for choosing to shop with us. The card gives customers an array of fantastic savings, an opportunity to enter great competitions and to have access to special partner offers throughout the year. Plus is aimed at helping shoppers get even more value from McColl’s, rewarding them for their loyalty and helping us understand our customers’ needs.”
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