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Mondelēz ‘Win Nothing But Fun Every Day’ cross-brand promo on candy lines

Friday July 25, 2014 at 10:06am
Mondelez International is launching its first ever cross-brand candy promotion this summer, giving consumers the opportunity to ‘Win Nothing But Fun’ across its Maynards, Bassetts and The Natural Confectionery Company portfolios. The ‘Win Nothing But Fun Every Day’ promotion offers with money-off rewards and fun family prizes including giant outdoor games, trampolines, high tea, Ferrari driving, European weekends away, and even Northern Lights experiences. In total, there are 7,200 prizes which may be won, divided into three tiers. Winners are told which tier they have won a prize from and then get to choose which prize they want. To enter, consumers input special on-pack promotional codes at www.nothingbutfun.co.uk. They will find out instantly if they have won a prize; if they have not, then they will receive a reward in the form of a 10p print-at-home money off next purchase coupon, redeemable against Maynards, Bassetts and The Natural Confectionery Company products. Every promotional pack aiming to drive brand awareness, trial and repeat purchase across 32 products across the Mondel?z International portfolio. The promotion runs from now until October 4th 2014, and will be supported with a full suite of POS to encourage impulse purchase as well as digital and trade PR support. Pippa Lewis, brand manager for Candy UK at Mondelez International, says: “We are extremely excited to be launching the first ever cross-brand promotion within bagged candy. The summer period is the perfect time to drive family fun through relevant and fun prizes – and best of all, there’s something for everyone! We have carefully tailored the prizes within each tier to give consumers full flexibility and choice so they can be enjoyed personally or as a gift, and those winning money off rewards will be encouraged to try again for one of the 7,200 fantastic prizes.” In June, Mondelez launched a cross-brand promotion across its portfolio of chocolate, confectionery and coffee brands, offering consumers the chance to win a family day out and to give a day out to a charity at the same time.
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