Power Up Your Playlist with No Fear Energy
Wednesday July 9, 2014 at 2:53pm
No Fear Energy Drinks is launching a new on-pack campaign, offering customers who buy promotional cans of limited-edition No Fear Extreme Energy a free music download. The promotion will run from July 1st 2014, with No Fear promoting the campaign across national Capital Radio advertising and a series of skate park takeovers across England throughout the summer. No Fear continues to be the fastest growing functional energy brand, at +74% YOY, and shows no sign of slowing down with this new on-pack campaign. To claim their free music track, customers collect the unique code under the ring pull of each promotional can and visit the accompanying micro-site www.nofearfreemusic.com Each code allows the consumer to pick from a list of 10,000 pre-defined tracks, allowing them to power up their playlist to suit their taste. Can are price-marked at £1, and with each track having an RRP of 99p, No Fear believes the promotion will be extremely successful as it offers instant gratification –every single can offers a track. The campaign will also drive engagement to the No Fear Energy social media pages including Facebook, Twitter and Instagram. Via sharing buttons on the promotional site, customers can easily and instantly tell their friends what they plan to download. The summer campaign will involve skate park takeovers in London, Manchester, Leeds and Sheffield, mixing extreme music with extreme lifestyles. Each event will see the skate park fully branded by No Fear Energy and will offer attendees an unforgettable experience, full of music and skating and a powerful playlist of music tunes delivered by a Capital Radio DJ. A team of professional skateboarders will be on hand to deliver spectacular demonstrations while the events will also include additional exciting competitions and giveaways. Running from July 1st to December 31st, the promotion will be available on all flavour variants of No Fear energy drinks. The campaign will benefit from radio coverage courtesy of Capital FM, alongside widespread coverage in trade and consumer publications.