Promo technology company SwipeStation gets new funding
Friday July 25, 2014 at 12:53pm
New technology start-up SwipeStation has secured more than £300,000 in funding from two key investors, valuing the company at £1.25 million. Neil Sikka and Adrian Grumi have invested their money in return for 25% of the fledgling business, which was launched in 2012 by 23-year-old entrepreneur Sam Fresco and Syd Nadim, founder of digital agency Clock. SwipeStation offers an in-venue technology platform which allows brands and retailers to close the loop on marketing campaigns and track promotions from inception through to redemption. The technology is designed for a range of location-based marketing scenarios. SwipeStation allows consumers to engage with campaigns via digital and print media, utilising a printer, scanner and screen hooked up to The Cloud to seamlessly bridge the gap between online and offline. Clients include Red Bull, Pepsi, Empire Cinemas, Butlins (pictured) and Yates’s.