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Butterkist celebrates 100th birthday with cash on-pack prize promo

Monday August 11, 2014 at 5:12pm
Tangerine Confectionery, the maker of the UK’s number one popcorn brand, Butterkist, is celebrating the brand’s 100th birthday with an on-pack promotion giving consumers the chance to win thousands of instant cash prizes. From September 2014, Butterkist will be hiding golden birthday cards inside selected promotional bags of its products. If consumers find a golden birthday card inside their pack, all they have to do is simply enter the code found inside the card online at www.butterkist.co.uk or www.facebook.com/ButterkistPopcorn to redeem a cash prize. Prizes range in value from £5 to £100, and Butterkist is also offering everyone that buys a promotional pack of popcorn 50p off their next Butterkist purchase. The UK’s number one popcorn brand dates back to 1914 in America, where it existed during the golden age of the silver screen cinema. Helena Blincow, Butterkist brand manager, says: “We’re really excited to celebrate our 100th birthday and to mark the milestone anniversary of the Butterkist brand, we’re hiding thousands of golden birthday cards inside special, promotional packs of Butterkist popcorn, giving consumers the chance to celebrate with us by winning instant cash prizes.”
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