Mars get active instore for Halloween
Friday August 22, 2014 at 3:22pm
Mars is capitalising on the growing popularity of Halloween in the UK with an instore push that sees launching ‘Have a Funsize Halloween’ point of sale materials in the form of dump bins and free standing display units. The push follows a 6.4% increase in share value of Mars’ Funsize range during Halloween 2013. According to a spokesman: “Halloween is growing in popularity in the UK, with a third of households now taking part in the occasion, creating a retail opportunity that closely follows Christmas and Easter. It is an occasion that is following the US’ lead by becoming a firm fixture in adults’ calendars – with almost 25% of adults expected to participate in Halloween in 2014. We are maximising that opportunity.” Funsize packs include: Mars, Snickers, Twix, Bounty, Milky Way, Milky Way Magic Stars, M&M’s, Maltesers and Skittles.