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Step inside MY MONOPOLY this weekend at Westfield Stratford

Friday August 8, 2014 at 1:51pm
To celebrate the launch of My Monopoly – the Monopoly game that allows players to personalise properties, tokens and more – visitors to Westfield Stratford this weekend will get the chance to take part in an experiential version of the world’s favourite board game. From 9.00 -18.00 on Saturday August 9 2014, the digital display at Four Dials will become a giant interactive Monopoly game. Shoppers can use their smartphone to select their favourite mover and upload a photo before trying their luck at a unique version of the game. Those selected to play will see their uploaded photo slot into their chosen My Monopoly mover and be invited to take their place on the ‘GO’ square in front of the interactive board, where a simple shake of their phone will set the dice tumbling. Their personalised mover will chart their progress around the board. Hasbro promises there will be a few ‘live’ surprises as they make their way round. For those not playing, anyone who uploads a Monopoly inspired photo to Instagram using #MyMonopoly over the course of the day has the chance to appear on the big screen in-between gameplay. As well as all that, the Mr Monopoly brand character will be meeting fans. The campaign was created for Hasbro by OMD UK, in partnership with Talon, Grand Visual and Ambient. Martin Rowe, Monopoly brand manager, says: “My Monopoly puts the player at the heart of the game. So to celebrate its launch, we wanted to create a completely unique experience that gives fans the chance to step inside the world of Monopoly.”
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