Tic Tac goes on pack with Find a Fiver
Wednesday August 20, 2014 at 12:36pm
Ferrero is challenging consumers to Find a Fiver in its biggest-ever Tic Tac on-pack promotion. The text-to-win Find a Fiver push offers the chance to win £5 or a voucher for £5 off a minimum spend with stores such as Topman and Dorothy Perkins. It is aimed at 16 to 34-year-olds and backed by a £1.7million push, which includes TV ads as well as VOD and digital activity. A Ferrero spokesman said the promotion was ‘key’ to help the brand access a different group of consumers.