VAPESTICK appoints Space to build brand intimacy
Monday August 11, 2014 at 1:53pm
Electronic cigarettes brand VAPESTICK has appointed Space as its agency for an integrated communication campaign, both off- and online. The agency won the account following a competitive three-way pitch. Space has been tasked with creating differentiation for the brand in a fast-growing, emerging market and building the consumer-brand relationship, embedding VAPESTICK as a must-have lifestyle brand in the hearts and minds of consumers. The agency will apply its experience to develop creative communications to be used in experiential, promotional activity and out-of-home media. A five-month long Style Icon campaign launches early August and will run at selected festivals and live events across the remainder of the year. This activity revolves around a competition to find the next VAPESTICK ‘style icon’: the public will be encouraged to strike a pose with their VAPESTICK and enter their picture at vapestickicon.co.uk for the chance to win. Two Style Icons will be selected from each event by a panel of fashion bloggers and actress/style icon Mischa Barton. The final judging takes place in early December and the winners will be announced on 16th December 2014. The winners will take part in a VAPESTICK photo shoot and their photo will be used in VAPESTICK’s advertising in 2015. Frank PR brokered the deal with Mischa Barton and is handling the PR amplification of the VAPESTICK Style Icon campaign. Sally Griffith, VAPESTICK, says: “This is an important appointment for VAPESTICK. We were looking for an agency that would help build awareness and engagement with VAPESTICK beyond just a face-to-face experiential activity.” Space is a London-based agency founded in 2003 which creates award-winning brand, shopper, experiential and digital work.