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Wyke Farms invests £1.2m on cross-platform autumn campaign

Wednesday August 6, 2014 at 11:33am
Wyke Farms, the UK’s largest independent cheese producer and milk processor, is investing £1.2 million on an autumn cross-platform communications campaign including viral seeding, print, broadcast and sampling to two million people. A new TV ad conveys the company’s brand values of provenance, passion for the countryside and family farming in Somerset. The ad, ‘Ode To The Cow’, champions the biggest contributor to Wyke Farms’ brand – the cow. The campaign launches on September 1 2014 in the centre ad break of Coronation Street. It will also run on ITV Breakfast, other TV channels and online, reaching 59 million viewers. In addition, there will be print advertising, which will run from September in popular female lifestyle publications including BBC Good Food, Good Housekeeping, Hello, Now and Women & Home. Finally, Wyke Farms is also running a major sampling campaign, reaching over two million consumers, and social media activity. Jennifer Gray, marketing manager at Wyke Farms, says: “In this current competitive environment for grocery brands it is increasingly important for brands like Wyke, with a genuine point of difference, to articulate that strongly to shoppers.”
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