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ZEO delivers six-packs to doorsteps

Wednesday August 20, 2014 at 12:39pm
Adult soft drinks brand ZEO is delivering branded bags to homes within selected Tesco catchments with a call to action to request a free six-pack of the drink the following day as part if its in-home sampling campaign. The activity, through Corporate Innovations and TNT Post Doordrop Media, is designed to reach affluent consumers within their own homes. Consumers who want the free six-pack are asked to leave their ZEO branded bags outside their front doors for a sampling team to fill the next day. Alongside the free sample, consumers will also be given a Tesco half-price voucher and information on the ZEO range. Mark Young, CEO of ZEO brand owner Freedrinks, said: “This is an ambitious promotion designed to increase trial of the ZEO range. We know from research that when a consumer samples our range of three flavours, at least one of the flavours is likely to be a big hit and will therefore drive repeat purchase. Since launch we have experienced extraordinary sales growth, and this partnership with Tesco will boost our sales further. It is quite unusual to find a free six-pack on your front door step and we anticipate a high level of interest from targeted households.” Julie O’Neill, business development manager at TNT Post, added: “Using our intelligent approach to doordrop targeting the campaign will reach the right audience who will want to discover ZEO and taste the tingle.”
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