epay Partners with Appflare for beacon network launch
Wednesday August 6, 2014 at 11:10am
Global prepaid and payments processor epay is partnering with Beacon technology, security and deployment specialist Appflare to allow epay to offer consumers the ability to receive promotional offers direct to their mobile phones while in store at participating epay UK retail outlets. Beacons use low energy Bluetooth technology to broadcast messages to consumers’ Bluetooth enabled mobile devices – the best-known beacon manufacturer is currently Apple, with its iBeacons. Beacons can be used to send a range of messages to consumers, including proximity-based promotional offers. Jason Thompson, epay regional managing director, says: “Consumers shopping in a Beacon-enabled epay retail outlet can receive relevant and timely offers through their mobile phone which they can redeem at the point of sale. It’s a clear benefit for everyone involved – the shopper, the retailer and indeed the brand.” Owen Geddes, founder and CEO of Appflare, observes: “Our partnership with epay is one of the earliest for Beaconing and loyalty technology, allowing us to complete the loop from campaign creation through to redemption and purchase, which can be accurately measured with full knowledge of the consumer’s profile. In our trials, consumers have been incredibly receptive to Beacon-enabled campaigns with engagement levels increasing as much as fifteen fold.” The Beacon network between epay and Appflare is targeting thousands of retail stores in the UK, with the goal of rolling out the service globally over the next year.