Żubrówka creates immersive den for Wilderness Festival 2014
Wednesday August 6, 2014 at 11:51am
Bison Grass Vodka brand Zubrówka has commissioned an ‘immersive den’ for guests attending this weekend’s Wilderness Festival in Oxfordshire. A bespoke tepee tent will host a range of activities including live Eastern European music, weaving workshops and interactive storytelling which will delve into Zubrówka’s rich heritage. There will also be animal mask making workshops to get festival-goers ready for Wilderness’s late night revelry. The forest-inspired tepee tent will be decked with art installations, wildlife and a woodland bar. To celebrate Zubrówka’s partnership with the festival, the traditionally-made Polish vodka brand commissioned immersive theatre company Reuben Feels and designers studio-BOO to create the den. The Zubrówka Den is open to all Wilderness ticket-holders, who will be able to sample the vodka neat and buy a range of Zubrówka cocktails including the Apple Zu and the Zu Cooler. Zubrówka Brand Ambassadors will explore the pairing of the vodka with fruit, part of the brand’s rich history. The Zubrówka Den will be open from August 7 – 10 2014 at Wilderness Festival in Oxfordshire.