Blippar and Google sign up for IPM Digital Disruption conference
Monday September 1, 2014 at 3:43pm
Jess Butcher, co-founder of Blippar, and Matt Bush, head of performance at Google UK, are the latest speakers to be announced for the IPM’s upcoming conference, Digital Disruption, on 24th September 2014. Great promotional marketing challenges the status quo, disrupts the customer journey, grabs the audience’s attention and gets them to act – and digital media channels, technologies and devices are perfect tools to achieve all of these. Digital Disruption will explore how the latest advances allow marketers to push the boundaries and create even better, more effective and ‘always on’ promotional campaigns which can break down barriers and influence target audiences at all touchpoints. Further details are available on the IPM website.