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Boost runs national sampling tour

Thursday September 4, 2014 at 11:16am
Boost Drinks is targeting thousands of students and commuters during a nationwide sampling tour this month. Commuters will be given free samples during rush hour, with students then being provided with product during the day. The campaign is intended to recruit new drinkers to the range and get across the brand proposition that it offers an energy boost to help deal with the demands of a busy schedule of work and play. Promotional staff will be handing out free product, with a focus on new flavours Sugar Free Pink Lemonade, Citrus Zing and Exotic Fruits. The sampling campaign will be supported by other marketing activity, especially social media. The 12 cities earmarked for the tour involved are: Birmingham, Manchester, Leeds, Liverpool, Coventry, Leicester, Nottingham, Glasgow, Newcastle, Sheffield, Hull and Brighton. Al Gunn, Boost Drinks sales director, says: “Both students and commuters are great markets for energy drinks and we are very confident that they will love our taste and our price.”
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