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Brand Belief’s ‘It’s Lunchtime’ campaign targets on-the-go consumers

Wednesday September 17, 2014 at 2:09pm
Brand Belief, the multi-brand marketing agency behind roadshows ‘Gastro Alfresco’ and ‘Dinner To Dine For’, is launching a new ‘It’s Lunchtime’ campaign in October. ‘It’s Lunchtime’ will encourage consumers to ‘do lunch’, and leading brands already signed-up for the campaign include Hovis, Heinz, Müller, Clover, Ryvita, Douwe Egberts, Leerdammer, Ocean Spray and Meridian, with more to be announced shortly. The multi-brand, multi-discipline campaign is set to launch October 16, immediately after the conclusion of Brand Belief’s second ‘Dinner To Dine For’ roadshow. The It’s Lunchtime campaign includes an experiential roadshow, high profile media and social media activity, plus retailer support at HQ and store level. The roadshow will be visiting Tesco and Sainsbury’s Extras and Superstores across the country, as well as London mainline stations. Brand Belief founder Brian George says, “The lunchtime occasion is worth £9bn so this is a significant opportunity to reach millions of ‘On the Go’ consumers across the country.” The most recent Gastro Alfresco summer promotion engaged with over 750,000 consumers and boasted uplift figures of +310% on the day with +30% on-going.
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