Dinner To Dine For multi-brand dining campaign returns
Wednesday September 3, 2014 at 12:44pm
Brand Belief is rerunning its Dinner To Dine For campaign, with a month-long experiential sampling tour of the UK. From September 12 2014, two roadshows will visit over 30 Tesco and Sainsbury’s Extras and Superstores. Backed by a high profile media and social-media campaign, promotions and trade support at both HQ and store level, last year’s Dinner To Dine For campaign reached 300,000 consumers. Brand Belief says the Dinner To Dine For 2013 campaign saw on-day sales grow an average of 280%, with an overall ongoing sales uplift of +27%. With the ‘at-home’ meal treat market worth £1.1bn, the Dinner To Dine For campaign is intended to encourage consumers to spoil themselves a little and make special evenings in special. A number of brand sponsors from last year are participating, along with new brands interested in growing their share of the ‘at-home’ dining market. This year’s Dinner To Dine For sponsors include Brancott Estate wines, Gallo rice, Lavazza coffee, Lindt Excellence chocolates, Port Salut cheese, The English Provender Company condiments, The Saucy Fish Co. and Tia Maria liqueur.