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Halls and EA partner for “Game On” promotion

Friday September 12, 2014 at 11:52am
Halls, the UK’s leading medicated confectionery brand, has teamed up with EA Games for a new on-pack promotion offering Samsung smartphones and EA Games Android downloads as prizes. To enter the prize draw, consumers have to input unique on-pack codes at www.hallsgameon.com. They will then be in with a chance to win a Samsung Galaxy S5 16GB smartphone or one of one million free EA Games Android downloads worth £5 from the Google Play Store. The Halls brand is being supported with a £1.2m marketing investment during 2014, including TV and VOD, outdoor, social media and PR activity. Sally Barton, senior brand manager for Halls, says: “This is a promotion that our consumers will love – we’re adding something fresh to their day with a fantastic new game to play, or even a brand new Samsung phone. This is part of our ongoing drive to keeps Halls relevant all year round.” Halls is manufactured by UK company Ernest Jackson & Co, which is owned by Mondel?z International.
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