Homebase showcases future of DIY retail
Thursday September 18, 2014 at 7:49pm
As part of its ‘Store of The Future’ retail estate refresh programme, Homebase has unveiled the blueprint for its DIY store concept, designed by integrated brand communications agency Refinery. The result of in-depth research designed to help future-proof the DIY shopping experience at Homebase, the new DIY zone includes new interactive screens to deliver more help and guidance for customers; a Demo Zone for customers to interact with new products and try out the latest innovations in the market; new and updated display fixtures to improve merchandising for key product categories; stand-out signage to aid navigation around the department and improve sight lines; and impactful POS that supports ongoing key promotions and brands. The design has been initially introduced in Homebase’s Worcester store.