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Shloer gives away OK! magazine on-pack

Wednesday September 10, 2014 at 6:12am
Shloer, Britain’s biggest-selling adult soft drinks brand, has teamed up with OK!, the UK’s best-selling weekly celebrity news, fashion and entertainment magazine, to offer purchasers a free issue of OK! delivered to their door each week for eight weeks from September to November. There is also an opportunity for Shloer shoppers to win a free annual subscription for the publication. The offer will run as an on-pack promotion featured on neck labels of 1.7 million 750ml bottles of the three mostly widely available Shloer flavours (Red Grape, White Grape and Rosé) and will be widely publicised using a platform of different media channels including ads in OK!, Star and New magazines; 200,000 digital ads appearing on the www.ok.co.uk website; six-sheet posters sited in close proximity to stockists; and social media posts and messaging. To receive their free issues, consumers peel back the top layer of the promotional neck label to reveal a unique entry code which they register on the Shloer website. Each consumer can register to receive one issue per week for eight weeks during the initial promotional period from September 15. As a bonus, consumers can continue to register their unique codes from November 8, 2014 to February 28, 2015 to be entered into a prize draw with a 1 in 10 chance to win an annual OK! subscription worth £99. The activity follows a link-up earlier in the year when the April edition of OK! ran a coupon offering readers a free bottle of Shloer. Amanda Grabham, head of marketing – soft drinks at brand owner SHS Drinks, says: “OK!’s readership is very much aligned with Shloer’s target audience and the offer of a free magazine will certainly resonate with Shloer consumers. This promotion provides us with a great opportunity to reward our regular purchasers – Shloer is bought by 6.1 million shoppers, more than any other adult soft drinks brand – as well as offering an incentive to encourage new consumers to try Shloer.”
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