TNT Post changes name to Whistl
Monday September 15, 2014 at 11:35am
TNT Post, the second largest private postal service in the UK has rebranded as whistl. The new brand covers the four operational areas of the delivery company – Mail, Packets and Parcels, Doordrop Media and Logistics. It is also and flexible enough to take into account future expansion into new markets sectors or segments, the company says. The rebrand was necessary because of the arrangements around the splitting up of TNT Group in 2011, which saw separate stock market listings for PostNL and TNT Express. As part of that deal, TNT Express kept the rights to use the TNT brand while PostNL and its international operations were required to change their brands by the end of 2014. whistl was chosen as the new brand following extensive research and development work over the past 18 months. Feedback consistently regarded employees of TNT Post as its greatest asset and was its key differentiator from competitors in the delivery market. The whistl brand reflects happy people and is a natural reaction when people are happily going about their work. Coinciding with the rebrand, Whistl has announced that some of its Posties will be using the revolutionary new AirWheel personal transportation device for deliveries in cities across Britain. A self-balancing rechargeable electric unicycle, the AirWheel Q3 model has a 20 mile range and a top speed of 12mph, and can legally go wherever pedestrians can. PostNL, the current parent company of whistl, will continue to operate under that brand while in Germany the operations have been renamed Postcon and in Italy, Nexive. Nick Wells, CEO whistl, says: “We have reached another significant milestone in our history with the name change to whistl. The new brand reflects the team work culture of our business, our positive can-do attitude and our aim to do the right thing for our colleagues, customers and the communities in which we work. whistl is dynamic and entrepreneurial; we will continue to make a noise in the industry, whether this is through innovation or challenging convention, so our clients continue to love us and we continue to be successful.” The rebrand activity was overseen by whistl director of marketing and communications, Melanie Darvall, with the brand and launch campaign developed by Sutcliffes based in Leamington Spa.