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Walkers uses Twitter-powered bus stop sampling for DUAV

Wednesday September 3, 2014 at 12:00pm
Walkers is using Twitter-powered vending machine built into bus shelters as part of the integrated campaign for its latest Walkers Do Us A Flavour campaign. The three vending machines (two on London’s Oxford Street and the other at Clapham Junction) appear to have Walkers brand ambassador Gary Lineker sitting inside them, responding to tweets from the public asking him to dispense a finalist flavour. Over the course of two weeks, each of the three vending machines will contain one of the six finalist flavours for the public to try, with 260 packets available each day. Visitors to the bus stop will simply need to tweet @Walkers_busstop with the code provided to them to receive a free pack. The campaign was created by OMD UK, AMV BBDO, Talon and Clear Channel. Walkers re-launched its ‘Do Us a Flavour’ campaign in January 2014, and received 1.2 million entries in the first round. An expert judging panel including comedian David Walliams and Michelin starred chef Marco Pierre White helped Walkers select the six competition finalists. The ultimate winner will now be chosen by a public vote. Voting is open to the public on the Walkers website, www.walkers.co.uk, until mid-October, when the £1million prize winner will be announced and the five runners up each will win £10,000. The six flavour finalists are: Ranch Racoon Chip Shop Chicken Curry Hot Dog with Tomato Ketchup Pulled Pork in a Sticky BBQ Sauce Cheesy Beans on Toast Sizzling Steak Fajita Lee-Teng Chung, marketing manager at Walkers, says: “We are extremely excited to launch the UK’s first ever tweet powered vending machine on the streets of London. The Do Us A Flavour campaign has taken the nation by storm so we are delighted to offer the public the chance to try the new flavours in such an innovative way.” Meanwhile, in America, PepsiCo has also been rerunning the Do Us A Flavour campaign under the Lay’s brand name, with a $1m grand prize. The four US final flavours are: Cappuccino Cheddar Bacon Mac & Cheese Kettle Cooked Wasabi Ginger Wavy Mango Salsa As with the UK campaign, the final winner is being decided by a public vote, except in the US voting is by Twitter, Instagram or Vine, or by text message.
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