Carling reruns NOW TV Sky Sports Pass promo
Wednesday October 8, 2014 at 11:16am
Molson Coors is rerunning its on-pack promotion offering free Now TV Sky Sports Day Passes on packs of Carling and Carling British Cider in the run-up to Christmas. The Now TV Sky Sports Day Pass lets people watch live action from all Sky Sports channels for 24 hours without a contract, including matches from the Barclays Premier League, Formula 1 races season, the Ashes Series and the ATP World Tour Tennis. The promotion ran very successfully a year ago, with Molson Coors claiming it brought 400,000 consumers back to mainstream lager. For 2014, it is being expanded, appearing on 5 million packs as opposed to last year’s 3 million. Promotional packs of 10, 12 and 15 440ml cans of Carling and Carling British Cider will carry a Unique Ref Number (URN) printed inside the pack, which consumers can redeem for a Day Pass for the Sky Sports channels at http://www.carling.com/nowtv/. Consumers will be able to redeem up to five URNs in total across the course of the promotion, which runs from now until June 30 2015. Once redeemed, passes must be used within 12 months.