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Daily Mail loyalty club links with Valassis Coupon Gallery

Wednesday October 8, 2014 at 1:09pm
The Daily Mail and Mail on Sunday are working with coupon company Valassis for the launch of an online money-saving coupon gallery showcasing exclusive offers for members of their loyalty programme, Mail Rewards. Mail Rewards is being re-launched on a new central web platform, called MyMail. The MyMail money-saving coupon gallery offers Money Off Next Purchase coupons for a wide range of products in the grocery sector such as health and beauty as well as food and drink. These coupons will be updated on a monthly basis and will be available to the members of their loyalty programme. The new money-saving coupons section within the loyalty programme enables members to select relevant product offers and print them at home. They will be able to sort, search and filter to find the offers that most appeal to them and then either print straight away or clip to their coupon wallet. The coupon wallet function retains coupons so they can be easily printed and redeemed at a later date, both via mobile and PC. Members can also share these product offers via email, Facebook, and Twitter, enabling the brand to reach a new customer base. Holly Beck, marketing manager for the Daily Mail’s loyalty club, says: “The Mail Rewards Club already has over a million members and is one of the biggest of its kind in the UK. We’re always keen to provide new and exclusive offers to our members and this money-saving coupons section really fits the bill – offering our members an effective way to save money on their day to day shopping.” Penny Dryden, commercial director of Valassis Limited, adds: “Valassis’ Coupon Gallery offers a simple, convenient way for Mail Rewards members to access offers whenever and wherever they may be. We expect this will prove a relevant offering, especially as the appeal of coupons doesn’t seem to show signs of diminishing. Many consumers are increasingly looking to save money on their purchases, with Valassis’ 2013 figures revealing that 603 million coupons worth £1.7billion were redeemed last year.”
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