Dr Oetker promo offers chance for £10 off weekly shop
Wednesday October 15, 2014 at 11:27am
Dr Oetker’s Ristorante frozen pizza brand is offering shoppers the opportunity to instantly win £5 or £10 off their weekly shop by entering a unique pack code on a promotional microsite. Everyone who purchases a pack is also entitled to a £1 or £1.50 Money Off Next Purchase voucher. Independent integrated agency LIFE devised the campaign. The on-pack mechanic runs across six million packs and is at the heart of a marketing campaign which launched in September and features TV, PR and digital awareness activity. Creative takes the form of a heart designed to position Ristorante as an everyday favourite and promote it as an accessible and familiar brand. As well as the promotion, LIFE has integrated social and direct elements for the campaign. The Ristorante Facebook page www.facebook.com/droetkerpizzauk offers 1,000 people per week for five weeks a free entry code which can be entered via the microsite. LIFE also developed eCRM support with 65,000 loyal customers from Ristorante’s database receiving an e-mailer encouraging them to take part with a printable £1 off voucher.