Emma Bunton launches 2014 Pampers/UNICEF vaccine campaign
Friday October 17, 2014 at 1:52pm
Pampers is again linking up with UNICEF for the “1 pack = 1 vaccine” campaign, which sees the nappy brand donate the cost of one vaccine for every pack sold to UNICEF to help in the fight against maternal and newborn tetanus. 2014 marks the ninth year the campaign has run, and celebrity mum Emma Bunton is fronting the UK marketing for the promotion. Pampers will also donate the cost of a vaccine for every viewing of the campaign video, ‘First Times’, for every person who shares it on social media and for every person who uploads an image of their baby experiencing their first special moments. Pampers (which is owned by Procter & Gamble) and UNICEF point out that there are still millions of babies in the world at risk because of the continued danger posed by maternal and newborn tetanus. With Pampers’ support, great progress has been made by UNICEF (The United Nations Children’s Fund), the world’s leading children’s organisation, in the fight against maternal and newborn tetanus. Since the Pampers UNICEF “1 pack = 1 vaccine” campaign started in 2006, Pampers has donated funds for 300 million vaccines, helping to protect 100 million mums and eliminating the disease in 15 countries. Emma Bunton, Pampers UNICEF ambassador, says: “I recently visited Madagascar – where the elimination of maternal and newborn tetanus was announced in June this year – to see the direct impact Pampers’ funding has had on the lives of people in the community that benefitted from the vaccination programme. As a mum of two myself, I have been lucky enough to enjoy lots of special moments with my little ones and my experience in Madagascar reminded me that there are still plenty of mums and dads that need our help to give their little ones a healthy start in life.” Since 2006, Pampers’ support has enabled UNICEF to help eliminate maternal and newborn tetanus in 15 developing countries: Burkina Faso, Cameroon, Cote d’Ivoire, Gabon, Ghana, Guinea Bissau, Lao PDR, Liberia, Myanmar, Senegal, Sierra Leone, Tanzania, Timor Leste, Madagascar and Uganda. But the two partners point out that there are still babies in 24 of the world’s poorest countries at risk from this fatal but preventable disease.