Ferrero ‘Happy Tums or it’s Free’
Monday October 6, 2014 at 5:14pm
Ferrero is re-running a ‘Happy Tums or it’s free’ campaign for its Kinder Chocolate and Kinder Chocolate with Cereals ranges. The activity, which runs until December 2015, offers consumers who are not happy with the taste of the product a complete refund; plus, shoppers will be rewarded for feedback by being entered into a draw to win one of five family entertainment hampers, including Kinder products, DVDs and garden games. The campaign will be activated through in-store media and a TV tag throughout October and November, as well as being communicated across packs to drive maximum awareness at every touch point. Levi Boorer, customer development director, Ferrero, says: “The Kinder brand has seen phenomenal success this year, growing 23 times faster than the Kids Confectionery category. We invest three times the share of our market, which is unprecedented in the category and we are committed to maintaining this level. This year, we will spend £10m across our Kinder Chocolate and Kinder Surprise brands and our reengagement with the ‘Happy Tums or it’s free’ campaign is an important part of this.” Kinder Bueno, worth £30m, is also undergoing a packaging refresh rolling out to stores from October. The new look for the brand aims to increase appeal by delivering a more modern and up-to-date image that will resonate with shoppers at the point of purchase. The packs will feature a revamped Kinder Bueno logo and clearer product imagery to reinforce the brand’s taste and quality, as well as helping people differentiate between the two flavours, Kinder Bueno Classic and Kinder Bueno White.