‘Flower Hunks’ tend Westfield Digital Meadow for Funnyhowflowersdothat.co.uk
Monday October 20, 2014 at 4:39pm
Funnyhowflowersdothat.co.uk has created an interactive digital out-of-home activation on Ocean Outdoors’ Eat Street digital site at Westfield London, aimed at driving participation of a ‘Favourite Flower’ game, which runs from today for three days. Funnyhowflowersdothat.co.uk is an initiative of The Flower Council of Holland aimed at letting consumers experience the complete happiness that flowers can bring. The ‘flower hunks’ will be located in front of the giant digital screen, encouraging shoppers to upload a message to their chosen friend or loved one. Consumer messages will appear in real-time through the use of computer-generated imagery. A photo-realistic representation of flowers growing in a meadow will display their personal messages on the giant screen. Participants will be provided with a flower to take away, which includes a call-to-action and the website URL. This activity is part of a campaign with a long-term objective to promote flowers as a gift item. The campaign is financed with aid from the European Union. The campaign was planned and bought by UM London and Rapport, with CGI by Grand Visual and experiential from Ambient Media.