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Grey Goose vodka partners Virgin Galactic

Friday October 3, 2014 at 12:35pm
Premium vodka Grey Goose will be running promotional activity to mark its official partnership with Virgin Galactic and the world’s first commercial passenger flight into space, planned for 2015. The partnership was revealed last week by Virgin Galactic founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Ben Farlow, global category director for premium white spirits at Bacardi, and Grey Goose creator François Thibault at the Rose Space Center and Planetarium in New York. As Virgin Galactic welcomes the first commercial passengers into space, Grey Goose will bring their journey to life through a range of out of this world experiences, exclusive content and a series of limited edition packs. This will be complimented by exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. For those who will be experiencing the commercial space flights, signature cocktails will toast the new era of space travel. Thibault says: “This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground.” Grey Goose, Sir Richard Branson and the Virgin Group have been working together since 2008. Branson featured in Iconoclasts, a TV series on innovators and visionaries, produced by Grey Goose Entertainment. More recently, Grey Goose created the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow Airport. Branson says: “We are delighted that Grey Goose is joining us as a partner on our incredible journey. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow.”
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